Challenge
Modernise the image of Baugeschäft P. Bergmann, a diligent medium-sized construction business, without losing the visual heritage the company is known for.
Brand identity
Baugeschäft P. Bergmann
- Client
- Baugeschäft P. Bergmann
- Year
- 2021
- Discipline
- Brand identity
- My role
- Art direction, concept, brand implementation
Idea
A hexagonal logo inspired by the efficiency of a beehive, standing for the company's dedication to its work. The existing core colours stay, so the new mark still feels familiar.
Execution
Logo and construction grid, stationery, folder and business cards, workwear and helmets, site banners, merchandise and a mobile website.
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